The graph below, which I created in Excel from Bob Shiller’s Real S&P 500 data, does a good job illustrating secular market cycles:
I like to use the S&P 500 Index adjusted for inflation (i.e. in today’s dollars) to more easily demonstrate market cycles. The red lines indicate the start of secular bear markets and the green lines indicate the start of secular bull markets. Both of those were subjective determinations on my part.
The point of this graph is simply to illustrate that markets don't move up forever; in fact there are long periods of time (20+ years at times) when equity prices can trend flat or downward. That being said, markets can deviate from their secular trend (e.g. a cyclical bull market in a secular bear market) as all secular bull and bear markets have periods of reversal from the longer-term trend.